“The amazing thing is APIs help businesses like us focus on what we are good at.” Application program interfaces (APIs), are essential tools for businesses in all industries. The value of APIs from a technical standpoint is that they provide the capabilities of one computer program to be used by another. They are a means to enable two different programs to communicate. APIs enable companies to grow their business more quickly than ever before and represent an answer for organizations. Similar to the Web, which opened up the Internet’s potential, APIs are driving a new wave of innovation centered on sharing services. Organizations of all industries are looking to learn more about APIs and their potential to transform business processes. A well-written API can offer notable long-term advantages and, the better the API the more flexibility you can have when integrating systems to create the most secure and efficient experience. APIs can be branded to a specific company ensuring concerns about the presence of a third-party become obsolete.

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An API uses a small subset of code from the program’s overall code, which keeps the primary program's database secure and safe while still allowing for full access to that data.  

There are several reasons for businesses to consider launching APIs. They offer the potential to:
•    Increase revenue
•    Extend customer reach and value
•    Support sales and marketing activities
•    Stimulate business and technical innovation
•    Ease integration of backend data and applications

How do Application program interfaces (APIs) work?
An API uses a small subset of code from the program’s overall code, which keeps the primary program's database secure and safe while still allowing for full access to that data.  This not only creates an extremely efficient method of sharing data but also keeps the intellectual property separate.
This process has negatives as well.  These negatives are generally seen in the limitation of features available to the requesting programs.  The APIs are used to show how a program interacts with the rest of the application world.
A clear example of this in action is the Google Maps API. Users first have to sign up to receive an API key – once they have this, the website can retrieve information from Google Maps.

APIs matter a lot in modern markets as they allow for faster innovation. Barriers to change are reduced. More people can contribute to the organization’s success. 
APIs offer two-fold benefits: 1) APIs make monetization a lot easier. Having an online presence on more platforms means that companies can sell more ad space. 2) The company can come up with better products while standing out from the competition. 
 

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