The first thought in mind is always, why to go for such a service when we are living in a space where the internet and smartphones are immerging with new ways of communication? This question needs to be answered with pure facts and statistics. Talking about the data up to Jan 2018 (wearesocial.com): Total population – 7.593 billion Internet users – 4.021 billion Active social media users – 3.196 billion Unique mobile users – 5.135 billion Active mobile social users – 2.958 billion So, it is easily noticeable that if you are using the only internet as a medium to communicate, then you are missing out a huge population to convey your message or advertise your company. As per the reports published in 2017, while the mobile app installation will face a serious drop down, the A2P SMS market is forecasted to grow from $55.49 billion to $71.60 billion by 2021. And thus, more and more marketers are shifting to SMS marketing.

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It has a global reach. It can reach millions of people in no time and any corner of the world, and so it is time-efficient. Due to its simplicity, it has become a globally adopted communication channel. It is a direct method as it reaches to the customer directly.

The SMS open rate is around 95%; the read rate is 98%, 36% click-through rate, and 90% SMS is read within 3 minutes of being received. Compared to email, the difference is enormous. Emails have just a 20% open rate and a 22% read rate.
It has a global reach. It can reach millions of people in no time and any corner of the world, and so it is time-efficient. Due to its simplicity, it has become a globally adopted communication channel. It is a direct method as it reaches to the customer directly.
It is one of the most reliable sources, as unlike email, it is not fighting with spam and junk email filter issues. It has an immediate delivery system until and unless any network issue in not prevailing within the operator systems of either the sender or the receiver.

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