The open rate of SMS is around 95%; its read rate is 98%, 36% click-through rate, and 90% SMS is read within 3 minutes of being received. Compared to email, the difference is enormous. Emails have just a 20% open rate and a 22% read rate.
It has a global reach. It can reach millions of people in no time and in any corner of the world, and hence it is time-efficient. Due to its simplicity, it has become a globally adopted communication channel. It is a direct method as it reaches the customers directly.
SMS is one of the most reliable sources, as unlike email, it is not fighting with spam and junk email filter issues. It has an immediate delivery system until and unless any network issue in not prevailing within the operator system of either from the sender or the receiver's end.
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