The first thought in mind is always, why to go for such a service when we are living in a space where the internet and smartphones are emerging with new ways of communication
This question needs to be answered with pure facts and statistics.
Talking about the data up to Jan 2018 (wearesocial.com):
Total population – 7.593 billion
Internet users – 4.021 billion
Active social media users – 3.196 billion
Unique mobile users – 5.135 billion
Active mobile social users – 2.958 billion
So, it is easily noticeable that if you are using the only medium i.e. internet to communicate, then you are missing out a huge population to convey your message or advertise your company.
As per the reports published in 2017, while the mobile app installation will face a serious drop down, the A2P SMS market is forecasted to grow from $55.49 billion to $71.60 billion by 2021. And thus, more and more marketers are shifting to SMS marketing.
It has a global reach. It can reach millions of people in no time and in any corner of the world, hence it is time-efficient. Due to its simplicity, it has become a globally adopted communication channel. It is a direct method as it reaches to the customer directly.
The open rate of SMS is around 95%; its read rate is 98%, 36% click-through rate, and 90% SMS is read within 3 minutes of being received. Compared to email, the difference is enormous. Emails have just a 20% open rate and a 22% read rate.
It has a global reach. It can reach millions of people in no time and in any corner of the world, and hence it is time-efficient. Due to its simplicity, it has become a globally adopted communication channel. It is a direct method as it reaches the customers directly.
SMS is one of the most reliable sources, as unlike email, it is not fighting with spam and junk email filter issues. It has an immediate delivery system until and unless any network issue in not prevailing within the operator system of either from the sender or the receiver's end.