For some brands, notably the well-established ones with a large offline audience, traditional marketing may be too costly to ignore. But for many small businesses that are trying to make a mark with a tight budget, digital marketing can prove to be a benefactor, which is why many old and new businesses are leveraging the power of digital marketing.
Digital marketing fetches you a better MROI because it's cheaper than traditional marketing/advertising in more than one way.
1: Higher Level of Customer Engagement - Traditional marketing doesn’t provide direct interaction with the audience; on the other hand, digital marketing offers a higher level of customer engagement and interaction. Whether it is through email messages or social media comments, your target audience is instantly connected through various digital marketing channels, and you can also easily build better and long-lasting relationships with customers by interacting with them via surveys, video or webinars and by solving their issues/problems without wasting time.
2: Ease of Measuring Results - When you give away brochures/fliers or advertise in magazines, measuring marketing success is difficult. You might be heading in a wrong direction, but there’s no way to tell. Digital marketing lets you measure results. It also allows you to play a clear-sighted marketing game, rather than a blind one.
You have access to a ton of information about your customers to help you understand where you are going. Right from how many people are visiting/leaving your website to what percentage of them are converting
3: Bigger Audience Range - Traditional marketing is limited in many ways, but one of the biggest restrictions that comes with it is the inability to go beyond a local or regional audience. Your business is not geographically-bound, so why limit your reach?
Using digital marketing, you can create a highly customized campaign and widen your reach to different cities or even different countries.
4: Less Expensive & More Effective - When it comes to spending money on marketing, your return on investment-MROI, decides whether your campaign was a success or not. Digital marketing fetches you a better MROI because it's cheaper than traditional marketing/advertising in more than one way.
Digital marketing allows you to spend less while gaining more. For many businesses, it’s a no brainer.