While making SMS campaign make sure you don’t commit mistakes that may hamper the whole process. It might take some time to discover the best SMS practices. However, these best practices will help you reduce your pitfalls and keep your SMS game up: Timing: Marketer should focus on running SMS campaigns in peak time when maximum no. of readers are likely to open the SMS and read. They need to figure out the time period when most of their target customers are engaged in their phones. It's of no value if you send promotional SMS at 4 am where people are asleep. You should also make sure to not to send the same SMS every time, keep a gap of 1-2 weeks.
Marketer should focus on running SMS campaigns in peak time when maximum no. of readers are likely to open the SMS and read. They need to figure out the time period when most of their target customers are engaged in their phones.
Worth Offers: This is widely seen when most of the offers are expired or cannot be redeemed. Therefore when you sent something, make sure you update and pick offers which are pleasant to your customers to avoid possible issues. Your offers need to be worthwhile and easy to redeem
Target Audience: Stop sending SMS to everyone as it might be irrelevant for some. You should only send SMS to the target audience and their needs; this will make them feel special as you are offering what precisely they are looking for. Sending daily and irrelevant SMS might interrupt and irritate the users which can lead them to unsubscribe from your list
Inappropriate Language: Avoid using complex jargon in your SMS content, which can be difficult for readers. Use simple and clear language with relevant information. Avoid using slangs such as ASAP, LOL, etc.; it is very unprofessional to use these terms. SMS content speaks a lot about the sender or the company, so using professional language will build brand credibility.
Poor Call-To-Action: Many of the SMS Marketing campaigns fail to capitalize due to poor Call-To-Action or no concise Call-To-Action in the body of every message. You should include a call for a response in every SMS you send, e.g., website link or a number to call to confirm the involvement.